Marketing | Ads Domination

Successful Web Marketing for the Tourism and Leisure Sectors

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A world-wide audience is now only 10 inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens. According to recent research, one of the most popular reasons for surfing the net is to find travel, leisure and tourism products. Hoteliers, visitor attraction managers, leisure managers, destination marketing officers and other members of the hospitality industry recognize the power of the internet for their sector and are eager to benefit from it.This is a practical, jargon-free guide to help readers move from seeing the internet as a tangled web to a powerful network. Without presuming prior knowledge, this book is full of ‘how to’ information which practitioners can implement immediately in order to put the internet at the forefront of their marketing activities. more info

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Leisu, Marketing, Successful, Tourism

Guerilla Marketing on the Internet The Definitive Guide

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16 reviews

Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!

This complete Guerrilla Marketing online guide includes:

The 10 most effective Guerrilla strategies
Case studies of the five greatest online Guerrilla Marketing campaigns
How to create a high-impact website on a budget
Low-cost tactics for maximizing traffic
The 12 biggest internet marketing mistakes and how to avoid them
Creative tactics and cutting-edge tools that inspire customers to take action
Essential information on cutting-edge technology

more info

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Definitive, Guerilla, Guide, Internet, Marketing

Online Marketing Heroes Interviews with 25 Successful Online

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7 reviews

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketing professional or a novice entering the field, you can?t afford to miss this wisdom. more info

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Heroes, Interviews, Marketing, Online, Successful, with

Internet Marketing for Dummies

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9 reviews

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world. more info

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Dummies, Internet, Marketing

Social Media Marketing For Dummies

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5 reviews

Learn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:

Use Twitter, blogs, Facebook, and other social media outlets to full advantage
Create your own online spokesperson for your brand
Identify social media sites that appeal to your target audience
Tell which social platform works for which objectives
Develop a unique, Google-able voice in social media
Optimize your page to attract clicks and customers
Set up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams more info

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Dummies, Marketing, Media, Social

Marketing Planning by Design Systematic Planning for Successful

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1 review

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company.

The reason for this lies in the lack of a plan for marketing planning.

This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’.

With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as:

How to overcome existing hurdles of marketing planning and marketing strategy.
How to set up a project for managing the marketing planning cycle.
How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level.
How to make marketing accountable in terms of performance measurement.
How to implement an enhanced marketing planning in the organisation.
How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT.

This highly practical book is destined to be a must-have reference work on any marketer’s desk. more info

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Design, Marketing, Planning, Successful, Systematic