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The WebSavvy Writer Book Promotion With A HighTech



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The Book Called Brilliant …Indispensable …and a Must Read by Publishing and Publicity Experts!

The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with more than 200 pages of tips, techniques, resources, and examples, this essential guide will help you:


– Develop a website that drives book sales
– Create an attention-getting online media campaign that attracts both the press and potential readers
– Plan and conduct a successful virtual book tour that reaches thousands more potential book buyers than any in-person tour
– Profit from new media such as blogging, podcasting, and web video that enable you to develop and maintain an audience and your all-important author platform
– Save time and money by choosing the most cost-effective products and services and automating your online book promotion campaign
– Learn by examples, with dozens of sample scenarios that help you quickly put technique into action
– Master the world of social networking sites like MySpace, YouTube, Facebook, and more to generate word-of-mouth buzz for your book
– And much more!

Bonus Content to Help Enhance and Simplify Your Online Book Promotion Campaign

The Web-Savvy Writer contains bonus content to make your online book promotion campaign a success even faster:


Bonus #1: Ask the Experts: 12 Successful Authors Share Their Book Promotion Secrets. Detailed advice from 12 successful authors on the keys to their book promotion success.
Bonus #2: 90 Online Marketing Terms Every Author Should Know. This glossary will have you speaking and understanding the lingo in no time.
Bonus #3: Online Book Promotion Checklists. Detailed checklists to keep you on track with your online book promotion campaign. more info


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Syndicating Web Sites with RSS Feeds For Dummies



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7 reviews

So you have a business and you have a Web site. Bravo! You re doing all the right things to be successful. But wait the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn t you spend half of last week doing that? There s got to be a quicker, easier way to keep your clientele informed, and while we re at it, how about building your business too?

RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast and with today s flood of constantly-changing information, fast is a top priority.

Here, in plain English, you ll find out how to:

  • Use RSS to drive traffic to your Web site and build brand awareness
  • Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs
  • Create RSS feeds from scratch, or put a news reader on your Web site
  • Improve your site s ranking in search engines and build customer loyalty
  • Enable your customers to choose when and how they receive updated information
  • Tailor information for your audience and publish all your updates quickly and easily
  • Promote your RSS feed and explain to your customers how to use it
  • Provide added value for your customers

Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily. more info


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Performance Marketing with Google Analytics Strategies and Techniques



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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

  • Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
  • Discusses how to communicate with a webmaster or developer to assist with installation
  • Addresses Google’s conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
  • Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. more info


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Web 2.0 Heroes Interviews with 20 Web 2.0



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6 reviews

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule. more info


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Clickthrough customers. Feature.Banks experiment with this affiliate Web



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0 reviews

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 2002. The length of the article is 1877 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Click-through customers. (Feature).(Banks experiment with this affiliate Web marketing approach)
Author: Joe Dysart
Publication: Bank Marketing (Magazine/Journal)
Date: April 1, 2002
Publisher: Bank Marketing Assn.
Volume: 34 Issue: 3 Page: 36(6)

Distributed by Thomson Gale more info


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How to Say It Marketing with New Media



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9 reviews

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets. more info


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Online Marketing Heroes Interviews with 25 Successful Online



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7 reviews

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketing professional or a novice entering the field, you can?t afford to miss this wisdom. more info


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