Using Social Media to Differentiate Yourself – Locally and Globally
Using Social Media to Differentiate Yourself – Locally and Globally
Globalization has put additional pressures onto all companies – from your local dry cleaner to a manufacturer supplying parts around the world.
In the consumer space, particularly, companies have missed opportunities by standardizing their products and services to a near-generic offering. It may make it cheaper for them to produce – but that decision makes their products much less attractive to customers.
That has opened the door for niche and specialized players – real or perceive
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| This entry was posted by Ads Domination on August 13, 2011 at 11:37 pm, and is filed under Books and Courses about Marketing. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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